What should we do now for society and for people?
What is expected of BIGI and what can only be done by us.
We’re constantly thinking about this.

Our mission is to provide happiness, joy and security to everyone through fashion.
On one hand, without changing the basic idea of making only what people really need and the attitude of working with policy as fashion creators. On the other hand, accepting and incorporating changes and diversity of each coming era. That is how we think BIGI’s fashion style should be.

We believe that cherishing our uniqueness and pursuing BIGI’s standards will create new lifestyles and values.